DXB’s new visual identity takes the shape of two arrows meeting to form a three-dimensional ‘X’ in DXB – representing the ‘space in between’ landing and take-off, and all the thrilling opportunities available to discerning travellers. To bring the brand to life and to demonstrate the spirit of Dubai, DXB partnered with XDubai, the masterminds behind some of the most thrilling and adventurous experiences in Dubai, to deliver an incredible record-breaking stunt by Emirati extreme athlete Mohammed Baker.